Is it the image on the left that's not a Craftsman ad but is a guy drinking beer on a Craftsman scooter or lawnmower or cement mixer or whatever the hell it is? By the way, don't drink and drive a Craftsman.
Or is it the actual Craftsman ad on the right that, let me remind you, does not feature a brawny guy with his legs spread to clearly show off the outline of his hefty sack and what appears to be the start of a wedgie? It's just a wrench and some clever words and a bunch of red.
As ad campaigns go, I vote for the image on the left because the next in the series could involve a lot of muscle bear pee.