It took 40 years, but TV's longest-running game show, The Price Is Right, is finally adding a hunky guy to its line of spokesmodels. Adorable 24-year-old Rob Wilson is an actor and model who auditioned and beat out hundreds of applicants for the job in an online search. The Boston native moved to Los Angeles three years ago and has had bit parts in music videos and on the show Secret Life of an American Teenager before getting his big (shirtless) break. (We're hearing he may have also done print work for Manhunt and underwear designer Andrew Christian.) Rob's weeklong (for now) gig starts on Monday, October 15. How much would you bid for him!?