In spite of recent setbacks and threats of boycots in trying to produce products, advertising and media to target the pink dollar by a lot of industry giants, Sony announced on Tuesday, Jan.10, 2006 that it will be releasing a gay recording label that will be used to promote gay, lesbian, bisexual and trans-gendered recording artists.
The label, Music with a Twist, is a joint venture with Wilderness Media & Entertainment, the company led by Matt Farber, who founded Viacom Inc.'s MTV Networks' new gay and lesbian channel LOGO, which is available in an estimated 20 million homes.
The announcement came only a few days before Wilderness Media's plans to launch a syndicated national radio show called Twist targeting the gay and "gay-adjacent" communities, which will debut on FM stations and on the Web this weekend.
Music With a Twist's roster will feature gay artists who have mass audience appeal across all musical genres. The label will collaborate with Sony Music's other U.S. labels and divisions, including Columbia Records Group, Epic Records, Sony Nashville and Sony Urban Music.
The company also has plans to release gay audio compilations of various hit songs by established gay recording artists during Pride Month, so watch for these to become available in the early part of June.